Treatment begins where no one is looking, with the science of those who accept no compromises.

Why do we spend hours taking care of our face and completely ignore our feet?

NYV was born from this question. From an intuition that became an obsession, and then a project. The founder comes from the world of cosmetics and research. For years, he observed a market full of generic creams and mediocre foot solutions—products designed to solve a problem, never to provide pleasure.

The idea was simple: to take the same active ingredients, the same research, and the same care dedicated to the face, and bring them where no one had ever looked before.

18 months of research. A laboratory in the heart of Italy

We didn't cut corners: 18 months to select, test, and perfect each active ingredient.

Argireline, Colloidal Diamond, Snail Secretion, Hyaluronic Acid, St. John's Wort, Aloe Vera, Panthenol, Niacinamide, Urea, Allantoin. — ingredients that until now you would only find in facial serums. We have reformulated them for the specific needs of foot skin: thicker, more stressed, more neglected.

The result is a line of 4 products that didn't exist before. Not a compromise, but something new.

Not a product. A ritual.

Skincare works when it becomes a habit. That's why NYV is not a single product but a 4-step system: cleanse, tone, treat, nourish. Exactly as you would with your face.

Each step prepares the next. Each formula contains the bio-active Snail Secretion and Hypericum Extract as Signature ingredients — the common thread that holds the entire line together.

Our goal is not to sell you a cream. It is to help you discover a daily gesture you didn't know you deserved.

Discover the ritual

Premium, not exclusive.

NYV is a premium brand. The prices reflect this, and the quality justifies it. But we are not a brand that speaks only to a select few.

We speak to those who understand that self-care is not vanity, it's respect. To those who already pay attention to facial skincare and know that their feet deserve the same. To those who want a product that truly works, formulated with ethics before marketing.

Made in Italy, by those who believe that a good product should start with good intentions.