Discover the ritual products

  • Skinification

    The same science behind facial skincare, finally applied to foot care.

  • 4-Step Ritual

    Cleanser, toner, serum, mask. Four steps designed to work together.

  • Italian Formulation

    Formulated and produced in Italy. High-concentration, tested dermo-cosmetic active ingredients.

  • Snail Secret

    The signature ingredient of every product in the NYV line.

Skinification

The same science behind facial skincare, finally applied to foot care.

4-Step Ritual

Cleanser, toner, serum, mask. Four steps designed to work together.

Italian Formulation

Formulated and produced in Italy. High-concentration, tested dermo-cosmetic active ingredients.

Snail Secret

The signature ingredient of every product in the NYV line.

Why choose NYV

Not all treatments are equal

Generic Foot Cream
NYV Line
Generic Foot Cream
NYV Line

One product only, one problem only. No routine logic, no synergy between steps.

Four products designed to work together, step by step, like a facial skincare routine.

Heavy texture, greasy residue, socks mandatory. Application is a hassle.

Lightweight, fast-absorbing formulas. No residue, no compromise on comfort.

Glycerin, shea butter, standard urea. Formulas unchanged for decades, designed to moisturize.

Peptides, Colloidal Diamond, Snail Secretion: anti-aging ingredients for the face, for the feet.

The foot treated as a problem to solve, not a body part to take care of.

The first brand to apply the concept of anti-aging to a body district that has always been ignored.

Anonymous packaging, generic fragrances. A quick and functional gesture, nothing more.

An evening moment with a sequence, a sensuality, an aesthetic. Holistic self-care.

NYV - The Foot Skincare

From nature to formula

Every ingredient in Starter NYV Ritual — Foot Mousse and Toner is the result of a precise choice: active ingredients with documented efficacy, selected to work synergistically and concentrated to deliver real results. Naturalness and science do not exclude each other, but complement each other. This is the principle guiding every NYV formula.

Nickel-Free

Cruelty-Free

Made in Italy with Love

Recyclable Packaging

Questions and Answers

The ritual follows a precise sequence, designed to maximize the effectiveness of each step. It starts with the Cleansing Mousse for cleansing, continues with the Toning Mist to prepare the skin, and then the Serum is applied as an active treatment. The Mask replaces the serum once or twice a week as an intensive treatment. They are not used together at the same time: the mask is the "spa" moment, the serum is the daily care.

The daily routine — mousse, mist, and serum — takes about five minutes in the evening. The weekly mask treatment lasts thirty minutes and is done once or twice a week, ideally after a shower, during a moment of relaxation.

The skin responds from the very first applications with a feeling of freshness and softness. Visible results on skin texture—smoother, more even, less dry—are generally seen after two to three weeks of consistent use. The skin on the feet has a slower renewal cycle than facial skin, which is why consistency is essential.

With regular use, the bundle covers approximately two to three months of ritual: the mousse and mist (150 ml each) last two to three months, the serum (50 ml) lasts about two months, and the mask pack contains two weekly treatments.